Analytical Aspects of Cost Management in the Concept of Strategic Positioning

Abstract

The paper is devoted to the application of analytical methods that are realized within the concept of strategic positioning. The purpose of strategic positioning is the formation of the competitive advantages of the company. Realization of the researched concept is possible with the formation of the competitive advantages of two types: cost-based leadership and product differentiation. To fulfill the strategy requirements, the proposal is to approbate such methods of analysis, as (1) structural-dynamic analysis by account costs and budgeting; (2) analysis based on the marginal approach; (3) analysis based on the target-costing system; (4) coefficient analysis of activity effectiveness. The main tasks for each direction of analysis are identified. In conclusion, it is pointed out that the positive effect of the strategic positioning concept depends on the company’s ability to achieve a competitive advantage.

Keywords: strategic positioning, concept, cost management, cost-based leadership

JEL Classification: D22, M41, M49