Download This PaperSwear-Vertising: When Does the Advertising Watchdog Bark?
(2022) Vol. 27, Issue 3, Communications Law - Journal of Computer, Media and Telecommunications Law pp. 111-123
20 Pages Posted: 22 Dec 2022
Date Written: September 14, 2022
Abstract
The article examines the extent to which advertisers can expressly use, or use by implication, swear words in their advertising. It reviews the justifications for their use, the UK advertising rules on swearing, and their practical application in formal rulings by the Advertising Standards Authority.
Keywords: Advertising, marketing, offence, swearing, advertising standards
Suggested Citation: Suggested Citation
Antoniou, Alexandros, Swear-Vertising: When Does the Advertising Watchdog Bark? (September 14, 2022). (2022) Vol. 27, Issue 3, Communications Law - Journal of Computer, Media and Telecommunications Law pp. 111-123, Available at SSRN: https://ssrn.com/abstract=4299253 or http://dx.doi.org/10.2139/ssrn.4299253
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