How to Sell a Video Game? Analyzing the Drivers of Successful Video Game Sales

36 Pages Posted: 19 Jan 2023

See all articles by Marc Eulerich

Marc Eulerich

University of Duisburg-Essen, Mercator School of Management

Anna Katharina Eulerich

University of Duisburg-Essen

Joachim Prinz

University of Duisburg-Essen

Date Written: January 16, 2023

Abstract

The video game industry has an enormous economic, cultural, and social influence on today’s society. Oddly enough, this field of research is far from exhausted and there is much room left for further research. Thus, our study contributes to the existing literature by addressing a quite fundamental question, namely, which factors drive video game sales. Using a large and unique data set, we perform a comprehensive analysis of the different influencing factors in order to develop an in-depth understanding of the video game industry’s success when it comes to sales figures. By combining information from two different data sources, we are able to examine the impact of various market-specific and game-specific factors as well as cultural effects. We find that the sales volume depends on the geographic region, the console type, and the game genre. As a result, we are able to extend the current knowledge about the entire industry.

Keywords: Video games, video game market, big4 publisher, console type, game genre

JEL Classification: M10, O32, F23, F60

Suggested Citation

Eulerich, Marc and Eulerich, Anna Katharina and Prinz, Joachim, How to Sell a Video Game? Analyzing the Drivers of Successful Video Game Sales (January 16, 2023). Available at SSRN: https://ssrn.com/abstract=4326084 or http://dx.doi.org/10.2139/ssrn.4326084

Marc Eulerich (Contact Author)

University of Duisburg-Essen, Mercator School of Management ( email )

Lotharstrasse 65
Duisburg, 47057
Germany
00492033792600 (Phone)

HOME PAGE: http://www.msm.uni-due.de/ircg

Anna Katharina Eulerich

University of Duisburg-Essen

Lotharstrasse 65
Duisburg, 47057
Germany

Joachim Prinz

University of Duisburg-Essen ( email )

Lotharstrasse 1
Duisburg, 47048
Germany

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