Marketing Management Strategies Affecting Performance of Small and Medium Enterprises in Cote d'Ivoire

12 Pages Posted: 20 Jan 2023

See all articles by Muh Sabir Laba

Muh Sabir Laba

Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar

Andi Asrifan

Universitas Muhammadiyah Sidenreng Rappang

Date Written: January 18, 2023

Abstract

Marketing strategy is one way of introducing products to consumers, and this is important because it will related to the profits to be achieved by strategic companies marketing will be used optimally if it is supported by structured planning both in terms of internal and external companies. In marketing science, before carrying out various kinds of promotions or other marketing approach, the company must first Target a market or segment clearly. Most of the attempts fail What happened was caused by the failure of the company to define the target market and how its potential. With the large number of consumers and the diversity of purchasing desires causing companies to be unable to enter all market segments, companies must be able to identify market segments that can be served most effectively, namely by conducting segmentation research.

Keywords: Marketing management, Marketing strategy, Market segment

Suggested Citation

Sabir Laba, Muh and Asrifan, Andi, Marketing Management Strategies Affecting Performance of Small and Medium Enterprises in Cote d'Ivoire (January 18, 2023). Available at SSRN: https://ssrn.com/abstract=4328567 or http://dx.doi.org/10.2139/ssrn.4328567

Muh Sabir Laba

Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar

Andi Asrifan (Contact Author)

Universitas Muhammadiyah Sidenreng Rappang ( email )

Jl. Angkatan 45 No. 1A. Lt. Salo Rappang, Sidenren
Rappang, Sulawesi Selatan 91651
Indonesia

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
194
Abstract Views
554
Rank
285,076
PlumX Metrics