Marketing Management Strategies Affecting Performance of Small and Medium Enterprises in Cote d'Ivoire
12 Pages Posted: 20 Jan 2023
Date Written: January 18, 2023
Marketing strategy is one way of introducing products to consumers, and this is important because it will related to the profits to be achieved by strategic companies marketing will be used optimally if it is supported by structured planning both in terms of internal and external companies. In marketing science, before carrying out various kinds of promotions or other marketing approach, the company must first Target a market or segment clearly. Most of the attempts fail What happened was caused by the failure of the company to define the target market and how its potential. With the large number of consumers and the diversity of purchasing desires causing companies to be unable to enter all market segments, companies must be able to identify market segments that can be served most effectively, namely by conducting segmentation research.
Keywords: Marketing management, Marketing strategy, Market segment
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