Between Farms and Forks: Food Industry Perspectives on the Future of EU Food Labelling

25 Pages Posted: 19 Jan 2023

See all articles by Christoph Schulze

Christoph Schulze

affiliation not provided to SSRN

Bettina Matzdorf

affiliation not provided to SSRN

Jens Rommel

affiliation not provided to SSRN

Mikołaj Czajkowski

University of Warsaw

Marina García-Llorente

affiliation not provided to SSRN

Inés Gutiérrez-Briceño

affiliation not provided to SSRN

Lina Larsson

affiliation not provided to SSRN

Katarzyna Zagórska

University of Warsaw

Wojciech Zawadzki

University of Warsaw

Abstract

This study assesses how information about environmental goods provision can contribute to an integrative food labelling framework within the European Unions’ Farm to Fork Strategy. By applying Q-methodology with 43 food industry experts from four European member states, we identify common viewpoints among processors, retailers and labelling organisations. There is large consensus among food industry actors across Germany, Poland, Spain, and Sweden for introducing new food labelling initiatives. Applying factor analysis and using the qualitative information from the 43 in-depth interviews, we derive three distinct prototypes on a future European food label: 1) a producer-driven Ecosystem Services label, 2) a consumer-oriented information label, and 3) a new EU sustainable food label. These label prototypes are partly country-specific and invoked by multiple stakeholder groups. We conclude that a future European Union food labelling framework must account for all three label prototypes. Policymakers are advised to embrace the diversity of viewpoints of food system actors, as these hold strong views on the driving factors of success and failure of labels.

Keywords: Ecosystem services, Farm to Fork, supply chain, Common Agricultural Policy, food labels, Q methodology, value chain

Suggested Citation

Schulze, Christoph and Matzdorf, Bettina and Rommel, Jens and Czajkowski, Mikołaj and García-Llorente, Marina and Gutiérrez-Briceño, Inés and Larsson, Lina and Zagórska, Katarzyna and Zawadzki, Wojciech, Between Farms and Forks: Food Industry Perspectives on the Future of EU Food Labelling. Available at SSRN: https://ssrn.com/abstract=4329536 or http://dx.doi.org/10.2139/ssrn.4329536

Christoph Schulze (Contact Author)

affiliation not provided to SSRN ( email )

No Address Available

Bettina Matzdorf

affiliation not provided to SSRN ( email )

No Address Available

Jens Rommel

affiliation not provided to SSRN ( email )

No Address Available

Mikołaj Czajkowski

University of Warsaw ( email )

Krakowskie Przedmiescie 26/28
Warszawa, Pl-00681
Poland

Marina García-Llorente

affiliation not provided to SSRN ( email )

No Address Available

Inés Gutiérrez-Briceño

affiliation not provided to SSRN ( email )

No Address Available

Lina Larsson

affiliation not provided to SSRN ( email )

No Address Available

Katarzyna Zagórska

University of Warsaw ( email )

Krakowskie Przedmiescie 26/28
Warszawa, Pl-00681
Poland

Wojciech Zawadzki

University of Warsaw ( email )

Krakowskie Przedmiescie 26/28
Warszawa, Pl-00681
Poland

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
111
Abstract Views
344
Rank
434,418
PlumX Metrics