Pitching Research® … Idea Matters!

33 Pages Posted: 30 Jan 2023

See all articles by Robert W. Faff

Robert W. Faff

University of Queensland; Bond University

Date Written: January 25, 2023


Faff’s (2015; 2021) “Pitching Research” framework (PRF) is built on a research planning tool that challenges (novice) researchers to productively communicate their prospective research ideas to academic field experts. The framework gives you a total communication budget of 1,000 words ± 20%, to be allocated across 11 items. The current paper focuses on the fifth listed item in the PRF, (E) Idea. Informed by an extensive personal research career together with insights gleaned from the latest relevant literature, I give practical guidance and tips on how to create an effective research idea.

Keywords: idea, new research ideas, pitching research framework, novice researcher advice, research mentor advice

JEL Classification: G00, M00, B40, A20, B00, C00, D00, E00, F00, H00, I00, J00, L00, Q00, R00, Z00

Suggested Citation

Faff, Robert W., Pitching Research® … Idea Matters! (January 25, 2023). Available at SSRN: https://ssrn.com/abstract=4337033 or http://dx.doi.org/10.2139/ssrn.4337033

Robert W. Faff (Contact Author)

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072

Bond University ( email )

Gold Coast, QLD 4229

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