Salience Theory Based Factors in China

Abstract

We have developed two novel salience factors — PMOR and PMOV based on the stock’s salient return and salient trading volume (as proposed by Cosemans and Frehen, 2021, and Sun et al., 2023). Notably, these factors cannot be accounted for by existing factor models in China. When we integrate the salience trading volume factor — PMOV into Liu et al. (2019)’s Chinese three-factor model, the resulting four-factor model outperforms other models including the Chinese four-factor model in explaining 33 significant anomalies in China.

Keywords: Salience theory, Trading volume, Equity returns, Factors, Anomalies

JEL Classification: G11, G12