Dream Marketing: A Method for Marketing Communication During Sleep and Dreams

9 Pages Posted: 9 Feb 2023

Date Written: February 9, 2023

Abstract

This work details a novel method for delivering marketing communications – i.e., advertisement and persuasive content - during dreams. The method allows marketing researchers and practitioners to penetrate the sleeping brain and access the dreamer’s thoughts with the goal of impacting subsequent awake behavior. This paper details the application and limitations of dream content induction. Additionally, the paper highlights specific implementation parameters (e.g., optimal stimulation locations and frequencies) necessary for successful inception of content. Finally, the work discusses the ethical challenges and risks of a future where people can be influenced while they are in an altered state of consciousness and their mental guards are down.

Keywords: Dreams, Neuroscience, Marketing, Method

Suggested Citation

Cerf, Moran, Dream Marketing: A Method for Marketing Communication During Sleep and Dreams (February 9, 2023). Available at SSRN: https://ssrn.com/abstract=4353051 or http://dx.doi.org/10.2139/ssrn.4353051

Moran Cerf (Contact Author)

Northwestern University - Kellogg School of Management ( email )

2001 Sheridan Road
Evanston, IL 60208
United States

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