Download This PaperIs Netflix's New Pricing Strategy to Compete with Disney, Amazon, and HBO
2 Pages Posted: 7 Mar 2023 Last revised: 24 Mar 2023
Date Written: March 3, 2023
Abstract
On February 22, 2023, Netflix announced a new pricing strategy that will significantly cut subscription prices in over 100 countries. The move is an attempt to stay competitive in the increasingly crowded streaming market, where rivals such as Disney+, Amazon Prime Video, and HBO Max are gaining ground. In this blog, we will explore this new pricing strategy and what it means for both Netflix and its customers.
Keywords: new pricing strategy, subscription prices, competitive
Suggested Citation: Suggested Citation
Subburayan, Baranidharan, Is Netflix's New Pricing Strategy to Compete with Disney, Amazon, and HBO (March 3, 2023). Free Market Institute Research Paper No. 4391998, Available at SSRN: https://ssrn.com/abstract=4376672 or http://dx.doi.org/10.2139/ssrn.4376672
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