Understanding Users’ Negative Emotions and Continuous Usage Intention in Short Video Platforms

Abstract

While short videos bring a lot of information and happiness to users, they also occupy users’ time and short videos gradually change people’s living habits. This paper studies the negative effects and negative emotions of users caused by using short video platforms, as well as the users’ intention to continue using the short video platform when they have negative emotions. Therefore, this study uses flow theory and illusion of control theory to construct a research hypothesis model and preliminarily confirms six influencing factors, and uses sequential mixed research method to conduct quantitative and qualitative research. The results show that users’ use of short video platforms will have negative emotions and negative emotions will affect users’ intention to continue to use short video platforms. This study expands the breadth and depth of research on short videos and enriches the research of negative emotions on the intention to continue using human–computer interaction software. Additionally, illusion of control theory is introduced into the field of human–computer interaction for the first time, which enriches the application scenarios of control illusion theory.

Keywords: Short video, Flow theory, Illusion of control theory, Mixed research, Negative emotion, Continuous usage intention

JEL Classification: Y90, M00, M10, M31, M39, M50, I10, I12, I20