Change Management Model in Corporate Culture and Values: A Case Study of Intel Corporation

Abstract

Objective: Using Kotter's Change Model and Rahim's Meta Model, this case study reviewed Intel Corporation's (Intel) organizational culture and values and its interrelation with its crisis response and change management strategy. This study supports the argument that the existence of a robust corporate culture and values has a positive impact on conflict and change management strategy.

Method: The case study analysis was structured into three main sections: 1) an overview of Intel's history, mission statement and core values; 2) Examine of the company's nature of business dynamics and the driving forces of change; and the impact of these forces on the organization and performance, 3) Evaluation of Intel's Crisis Response and Change Management Strategy regarding Kotter Change Model and Rahim Conflict Management Approach.

Result: This study supports the argument of a contingency approach in managing the change process. While the mainstream research argues that inter-functional conflicts have adverse effects on overall organizational performance; however, the findings suggest the ability manage these conflicts constructively can lead to long-run organizational performance enhancement. The study also observed the importance of organizational communication, and seamless corporate culture and values integration are the critical success factors to facilitate an effective change process to achieve sustainable organizational performance.

Recommendation: The practice of strategic management has evolved over the decades with its success in forging competitive advantages. Strategic Human Resource Management (SHRM) research in recent decades suggests increasing importance and recognition of human capital as the fundamental element of strategic management processes. With the increasing trend of globalization and business dynamics that are highly driven by rapid technological advancement, a robust organizational culture that can adapt to these changes is vital for its market survival.

Keywords: Human Resource Management, Change Management, Corporate Culture, Values , Multi-National Corporation