Do Mutual Funds Greenwash? Evidence from Fund Name Changes

44 Pages Posted: 11 Apr 2023 Last revised: 24 Aug 2023

See all articles by Alexander Cochardt

Alexander Cochardt

University of St. Gallen - School of Finance

Stephan Heller

Harvard Business School; University of St. Gallen - School of Finance

Vitaly Orlov

University of St. Gallen - School of Finance; Swiss Finance Institute

Date Written: March 27, 2023

Abstract

This paper investigates whether mutual funds that introduce sustainability-related buzzwords in their names actually shift their focus to sustainable investing following the name change. Relatively less successful funds tend to engage in such rebrandings to regain investor flows. Following the name change, funds improve their portfolio sustainability scores by imposing negative screens on poor-sustainability-performing firms. However, we find no evidence that such funds exert any commitment to improve firms’ sustainability practices through voting on environmental, social or governance proposals. The commitment to sustainability is even less present when their votes are more likely to be pivotal, consistent with greenwashing.

Keywords: Mutual Funds, ESG, Greenwashing, Voting

JEL Classification: G11, G41

Suggested Citation

Cochardt, Alexander and Heller, Stephan and Orlov, Vitaly, Do Mutual Funds Greenwash? Evidence from Fund Name Changes (March 27, 2023). Swiss Finance Institute Research Paper No. 23-64, Available at SSRN: https://ssrn.com/abstract=4401084 or http://dx.doi.org/10.2139/ssrn.4401084

Alexander Cochardt

University of St. Gallen - School of Finance ( email )

Unterer Graben 21
St.Gallen, CH-9000
Switzerland

Stephan Heller

Harvard Business School ( email )

University of St. Gallen - School of Finance ( email )

Unterer Graben 21
St.Gallen, CH-9000
Switzerland

Vitaly Orlov (Contact Author)

University of St. Gallen - School of Finance ( email )

Unterer Graben 21
St.Gallen, CH-9000
Switzerland

Swiss Finance Institute ( email )

c/o University of Geneva
40, Bd du Pont-d'Arve
CH-1211 Geneva 4
Switzerland

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