The Benefits and Limitations of ChatGPT in Business Education and Research: A Focus on Management Science, Operations Management and Data Analytics

48 Pages Posted: 3 Apr 2023 Last revised: 10 Jun 2023

See all articles by Ivor Cribben

Ivor Cribben

University of Alberta - Department of Accounting, Operations & Information Systems

Yasser Zeinali

University of Alberta - Department of Accounting, Operations & Information Systems

Date Written: March 29, 2023

Abstract

ChatGPT is an artificial-intelligence chatbot developed by OpenAI. It can be used in a variety of applications including content creation, personalized recommendations, copy creation, and for language translation. In business, it can be used for data analysis, provide recommendations, and even process orders. Its benefits have been discussed widely in popular media with several articles focusing on the changes it will bring to the workforce and the way we live and work broadly. In this article, we discuss the benefits and limitations of ChatGPT in business education and research with a particular focus on the areas of management science, operations management and data analytics. We provide a extensive systematic review of it capabilities and hope that both professors and students use it as a helpful guide to return to frequently. For professors, it can design courses, create syllabi and content (including lecture slides and assignments), help with grading, and with student understanding. For students, it can explain complex concepts, create and debug code, and create sample exam questions. Overall, we find that writing and debugging code and grading are the greatest strengths of ChatGPT for educational and research purposes. However, it has limitations including that it often makes errors and requires a deeper or an advanced knowledge of the domain. Finally, the discussion of ChatGPT in business education and research also raises problems regarding bias and plagiarism.

Keywords: Generative AI, ChatGPT, business education, chatbot, AI, management science, operations management, data analytics

Suggested Citation

Cribben, Ivor and Zeinali, Yasser, The Benefits and Limitations of ChatGPT in Business Education and Research: A Focus on Management Science, Operations Management and Data Analytics (March 29, 2023). Available at SSRN: https://ssrn.com/abstract=4404276 or http://dx.doi.org/10.2139/ssrn.4404276

Ivor Cribben (Contact Author)

University of Alberta - Department of Accounting, Operations & Information Systems

4-30G Business Building
University of Alberta
Edmonton, Alberta T6G 2R6
Canada

Yasser Zeinali

University of Alberta - Department of Accounting, Operations & Information Systems ( email )

Edmonton, Alberta T6G 2R6
Canada

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