Are Scientific Practices Improving in Consumer Research? A Glass Half-Full and Half-Empty

15 Pages Posted: 17 Apr 2023

See all articles by Michel Tuan Pham

Michel Tuan Pham

Columbia University - Columbia Business School

Date Written: February 27, 2023

Abstract

In this commentary, I propose a “big-picture” view of what good science is as a framework for evaluating scientific practices in consumer research. A big-picture view of science recognizes that scientific practices are not ends in themselves but tools to be used in the service of six epistemic ideals: veridicality, precision, transparency, generalizability, relevance, and insight. It is through a multidimensional contribution to these epistemic ideals that various scientific practices enable the production of evidence that is not only trustworthy but also useful. From this big-picture perspective, Krefeld-Schwalb and Scheibehenne’s results provide a decidedly mixed report card about the state of scientific practices in consumer research.

Keywords: Consumer research, Scientific practices, Open Science, Epistemology, Online research, Mechanical Turk

JEL Classification: M3, M30, M31, D11, D12,

Suggested Citation

Pham, Michel Tuan, Are Scientific Practices Improving in Consumer Research? A Glass Half-Full and Half-Empty (February 27, 2023). Marketing Letters, Columbia Business School Research Paper No. 4416177, Available at SSRN: https://ssrn.com/abstract=4416177

Michel Tuan Pham (Contact Author)

Columbia University - Columbia Business School ( email )

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