The role of staff localization in a Social Enterprise’s Performance

Abstract

Staff localization means having a job in the locale where a person and their family live. Being near one’s family is an ideal way to achieve well-being, and a job is important in addressing basic needs, but what if the job vacancy is far from your home? Is there a significant difference in the performance of localized and non-localized staff? This research addresses this question, and the findings show that localized staff managed to perform better than non-localized staff because of familiarization with the areas in which they work, the common dialect they use to serve the clients, and the management of delinquency. Additionally, staff performance is positively influenced by successful localization.

Keywords: localized staff, non-localized staff, performance, staff localization