Circular Products and Business Models: Opportunities for Entrepreneurs, Managers, and Investors

6 Pages Posted: 10 May 2023

See all articles by Shirley Lu

Shirley Lu

Harvard University - Business School (HBS)

George Serafeim

Harvard Business School

Date Written: April 27, 2023

Abstract

Currently, our economies predominantly function in a linear manner, characterized by the extraction, production, consumption, and disposal of resources. Embracing the paradigm shift towards a circular economy presents a tremendous opportunity, potentially worth trillions of dollars.

Given this significant opportunity for value creation, HBS Professor George Serafeim and HBS Executive Fellows Reynir Indahl and Vladimir Jacimovic organized an event at Harvard Business School, to bring together business leaders, entrepreneurs, and investors interested in building and scaling solutions for a circular economy. This report summarizes several key lessons that emerged from the two-day catalyst event at HBS on designing products and business models for circularity, with an emphasis on increasing product utilization, material efficiency, and used of recycled materials.

Keywords: circular economy, sustainability, business models, product design

JEL Classification: M11, M13, M14, M20, M21

Suggested Citation

Lu, Shirley and Serafeim, George, Circular Products and Business Models: Opportunities for Entrepreneurs, Managers, and Investors (April 27, 2023). Available at SSRN: https://ssrn.com/abstract=4431027 or http://dx.doi.org/10.2139/ssrn.4431027

Shirley Lu

Harvard University - Business School (HBS) ( email )

Boston, MA 02163
United States

George Serafeim (Contact Author)

Harvard Business School ( email )

Boston, MA 02163
United States

HOME PAGE: http://www.hbs.edu/faculty/Pages/profile.aspx?facId=15705

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