Abstract

https://ssrn.com/abstract=443744
 
 

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Order and Disorder in Product Innovation Models


Miguel Pina e Cunha


New University of Lisbon - Nova School of Business and Economics

Jorge F.S. Gomes


Universiteit Twente - School of Business; Instituto Superior de Psicologia Aplicada - R. Jardim do Tabaco


Creativity and Innovation Management, Vol. 12, pp. 174-187, September 2003

Abstract:     
This article argues that the conceptual development of product innovation models goes hand in hand with paradigmatic changes in the field of organization science. Remarkable similarities in the change of organizational perspectives and product innovation models are noticeable. To illustrate how changes in the organizational paradigm are being translated into changes in new product development (NPD) practices, five NPD models are presented: the sequential, compression, flexible, integrative and improvisational models. The evolution of product innovation management shows a move from planned and mechanistic, towards emergent and organic models. Such a process of re-orientation poses several challenges that are presented in the form of six propositions: from universal to contingent models, from invariant to flexible practices, from avoiding risks to taking advantage of opportunities, from planning to learning, from exclusive teams to inclusive networks, from structure to structured chaos.

Number of Pages in PDF File: 14


Date posted: October 13, 2003  

Suggested Citation

Cunha, Miguel Pina e and Gomes, Jorge F.S., Order and Disorder in Product Innovation Models. Creativity and Innovation Management, Vol. 12, pp. 174-187, September 2003. Available at SSRN: https://ssrn.com/abstract=443744

Contact Information

Miguel Pina e Cunha (Contact Author)
New University of Lisbon - Nova School of Business and Economics ( email )
Campus de Campolide
Lisbon, 1099-032
Portugal
Jorge F.S. Gomes
Universiteit Twente - School of Business ( email )
Postbus 217
7500 AE Enschede
Netherlands
Instituto Superior de Psicologia Aplicada - R. Jardim do Tabaco ( email )
1149-041 Lisbon
Portugal
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