Download This PaperA Study on Investment Preference Among Gen X, Millennials and Gen Z With Special Reference to Chennai City
Madhya Bharti UGC Care Approved Group I ISSN 0974-0066 with impact factor 6.28, Vol. 82, No.01, June 2022
10 Pages Posted: 5 Jun 2023
Date Written: June 1, 2022
Abstract
Today irrespective of the Gender everyone is working for their day-to-day living. When every member in the family starts earning then they have the plan of making investment. The investment can be done in many ways. Now a days more investment avenues are available for the people to make investment. This study is made to know the investment preference among Gen X, Millennials and Gen Z. Gen X refers to the people in 1965 to 1980, Millennials (born 1981 to 1995) and Gen Z (born 1996 to around 2010). The main objective of the study is to find out whether the factor influences the investment decision across gender and age and to identify the most preferred investment avenues by the investors.
Keywords: Investment Avenues, Investors, Gender, Gen X, Millennials, Gen Z
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