Artificial Intelligence (AI) Augmented Qualitative Analysis: The Way of the Future?

Hitch, D. (2023). Artificial Intelligence Augmented Qualitative Analysis: The Way of the Future? Qualitative Health Research. Early Online.

28 Pages Posted: 6 Jun 2023 Last revised: 11 Dec 2023

See all articles by Danielle Hitch

Danielle Hitch

Deakin University ; Western Health

Date Written: May 17, 2023

Abstract

The Artificial Intelligence (AI) revolution is here and gathering momentum, thanks to new models of Natural Language Processing (NLP) and rapidly increasing adoption by the public. NLP technology enables computers to understand, interpret and generate human languages using text or speech as its source material. It can also be applied to visual mediums like images and videos. Qualitative researchers are beginning to adopt this technology in their work, but our understanding of its potential remains in its infancy. This article will define and describe NLP based AI and discuss its benefits and limitations for qualitative health research. While there are many platforms available, ChatGPT is the most well-known and accessible. A worked example using ChatGPT to augment reflexive thematic analysis is provided to illustrate potential application in practice. This article is intended to inspire further conversation around the role of AI in qualitative research and offer practical guidance for researchers seeking to adopt this technology.

Note:
Funding Information: No funding received for this project.

Conflict of Interests: No competing interests.

Keywords: qualitative, health research, artificial intelligence, ChatGPT

JEL Classification: I10

Suggested Citation

Hitch, Danielle, Artificial Intelligence (AI) Augmented Qualitative Analysis: The Way of the Future? (May 17, 2023). Hitch, D. (2023). Artificial Intelligence Augmented Qualitative Analysis: The Way of the Future? Qualitative Health Research. Early Online. , Available at SSRN: https://ssrn.com/abstract=4451740 or http://dx.doi.org/10.2139/ssrn.4451740

Danielle Hitch (Contact Author)

Deakin University ( email )

Waterfront Campus
1 Gheringhap Street
Geelong, Victoria 3217
Australia
+613 5227 8642 (Phone)

Western Health ( email )

Sunshine Hospital
176 Furlong Road
St. Albans, 3021
Australia
613 5227 8642 (Phone)

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