Same End by Different Means: Google, Amazon, Microsoft and Facebook's Strategies to Dominate Artificial Intelligence

31 Pages Posted: 7 Jun 2023

See all articles by Cecilia Rikap

Cecilia Rikap

affiliation not provided to SSRN

Abstract

I analyse US Big Tech strategies to dominate frontier artificial intelligence (AI) by quantitatively and qualitatively comparing how they manage knowledge in their respective AI corporate innovation system (CIS). I propose “frenemies” to describe Microsoft’s strategy because many Chinese organizations and even direct competitors integrate its CIS. “University” symbolises Google’s strategy, given its focus on fundamental AI, its central place in the AI research field and appropriation mechanisms that are not translating into clear business advantages. “Secrecy” defines Amazon’s strategy, maximizing knowledge inflows while minimizing outflows to profit from AI. Facebook, with the narrowest AI CIS, exhibits an “application-centred” strategy.

Keywords: Big Tech, Artificial Intelligence, knowledge management, corporate innovation systems, Digital Capitalism.

Suggested Citation

Rikap, Cecilia, Same End by Different Means: Google, Amazon, Microsoft and Facebook's Strategies to Dominate Artificial Intelligence. Available at SSRN: https://ssrn.com/abstract=4472222 or http://dx.doi.org/10.2139/ssrn.4472222

Cecilia Rikap (Contact Author)

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