Steps to Launch a Product on Amazon

Abstract

This paper presents a meticulously crafted checklist for the effective launch of products on the Amazon marketplace. The checklist covers crucial aspects from optimizing product listings to generating reviews and leveraging promotional strategies. Emphasizing the significance of Fulfillment by Amazon (FBA) and the ownership of the buy box, the paper introduces the concept of the "Honeymoon Period," elucidating the algorithmic behavior during the initial weeks of a new listing. Advanced listing setup, advertising beyond Amazon through channels such as Facebook Ads and Google Shopping Ads, and the incorporation of influencer marketing are explored in detail. The paper also discusses the role of Google Smart Shopping Ads, Canonical URLs, and Amazon Posts. The abstract concludes by underscoring the necessity of patience in the product launch process, acknowledging it as an initial expense for long-term success.

Keywords: amazon, ecommerce, brand incubation