The Market Potential and Sustainability Bali Ecotourism Destination

Abstract

Objective: This initial research is to determine the market potential and sustainability Bali ecotourism destination related to the five ecotourism destinations, namely West Bali National Park, Lake Buyan Area, Batur Geopark Museum, Bali Mangrove Denpasar, and Lembongan Mangrove Klungkung.

Method: This study uses descriptive statistics powered by the Google Trends Tool to determine the popularity of the five ecotourism destinations in Bali, namely West Bali National Park, Lake Buyan Area, Batur Geopark Museum, Bali Mangrove Denpasar, and Lembongan Mangrove Klungkung.

Results: The West Bali National Park area is the most popular ecotourism, then Bali Mangrove Denpasar, Batur Geopark Kintmani, Lembongan Mangrove, and finally the Lake Buyan area. Ecotourism in Bali has a fairly strong tourist market segmentation in some of the countries such as Australia, the Netherlands, Belgium, Switzerland, and Germany. The five Ecotourism areas in Bali have experienced fluctuations in visitors in the last five years from 2018 to the present. However, West Bali National Park, Batur Geopark Museum, and Bali Mangrove are almost stable.

Keywords: ecotourism, tourism Bali, market potential, tourist destination, market segmentation