Celebration Beats Frustration: Emotional Cues and Alcohol Use During Soccer Matches

64 Pages Posted: 3 Oct 2023

See all articles by Lukas Fischer

Lukas Fischer

University of Tuebingen

Michael Nagel

University of Tuebingen

Augustin Kelava

University of Tübingen

Tim Pawlowski

University of Tübingen

Multiple version iconThere are 2 versions of this paper

Date Written: September 12, 2023

Abstract

Emotions significantly influence human behavior during decision-making. While lab evidence is abundant, field studies are limited, often with rough measures or temporal gaps between triggers and behavior. Using high-frequency beer sales, in-play match data, and betting odds in a soccer stadium, we study the immediate impact of emotional cues on alcohol consumption. We integrate the emotional constructs Surprise and Suspense, considering positive and negative states. Surprise consistently increases beer sales, suggesting alcohol consumption in emotionally charged situations. Suspense mainly reduces beer sales. The positive emotional state dominates over the negative one regarding effect sizes, offering evidence that “celebration beats frustration.”

Keywords: immediate emotions, alcohol consumption, in-play betting odds, reference point, surprise, suspense, emotional state, bayesian hierarchical modeling

JEL Classification: C11, D12, D91, I12

Suggested Citation

Fischer, Lukas and Nagel, Michael and Kelava, Augustin and Pawlowski, Tim, Celebration Beats Frustration: Emotional Cues and Alcohol Use During Soccer Matches (September 12, 2023). Available at SSRN: https://ssrn.com/abstract=4569227 or http://dx.doi.org/10.2139/ssrn.4569227

Lukas Fischer (Contact Author)

University of Tuebingen ( email )

Tübingen, 72074
Germany

Michael Nagel

University of Tuebingen ( email )

Tübingen, 72074
Germany

Augustin Kelava

University of Tübingen ( email )

Tübingen
Germany

Tim Pawlowski

University of Tübingen ( email )

Wilhelmstrasse 124
Tuebingen, Baden-Wuerttemberg 72074
Germany

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