Navigating Generative AI Promises and perils for Knowledge and Creative Work

Benbya, H., Strich, F., Tamm, T. 2023. "Navigating Generative AI Promises and perils for Knowledge and Creative Work" Journal of the Association of Information Systems, forthcoming.

31 Pages Posted: 24 Oct 2023 Last revised: 13 Nov 2023

See all articles by Hind Benbya

Hind Benbya

Deakin University

Franz Strich

Centre for AI and the Future of Business

Toomas Tamm

Deakin University - Faculty of Business and Law

Date Written: September 26, 2023

Abstract

Generative Artificial Intelligence (GenAI) ability to perform tasks that previously required human judgment and creativity has the important potential to support knowledge and creative workers across a broad spectrum of tasks and projects. But it also raises concerns and implications for the future of knowledge and creative work. In this paper we explore the opportunities and challenges of GenAI for knowledge and creative work and the implication for future IS research. We explore the opportunities of GenAI, and the tensions it raises, for knowledge work in terms of four organizational capabilities: knowledge creation, knowledge storage, knowledge sharing, and knowledge application. We discuss the effects of GenAI on creative work in terms of three capabilities: creativity automation, modal conversation, and machine creativity.

Keywords: Generative Artificial Intelligence, Creativity, Knowledge workers, knowledge management, Large Language Models, Research Agenda, Image Generation Models

Suggested Citation

Benbya, Hind and Strich, Franz and Tamm, Toomas, Navigating Generative AI Promises and perils for Knowledge and Creative Work (September 26, 2023). Benbya, H., Strich, F., Tamm, T. 2023. "Navigating Generative AI Promises and perils for Knowledge and Creative Work" Journal of the Association of Information Systems, forthcoming., Available at SSRN: https://ssrn.com/abstract=4584101

Hind Benbya (Contact Author)

Deakin University ( email )

221, Burwood Highway
Melbourne, VIC 3125
Australia

Franz Strich

Centre for AI and the Future of Business ( email )

Burwood, Victoria 3215
Australia

Toomas Tamm

Deakin University - Faculty of Business and Law ( email )

Burwood, Victoria 3215
Australia

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