Download This PaperAI in Personalized Product Recommendations
5 Pages Posted: 27 Sep 2023
Date Written: 2023
Abstract
Consumers today are presented with a vast wealth of product offerings in digital marketplaces and storefronts. It is essential that managers consider how to ensure that shoppers find their company’s products. Kartik Hosanagar and Dokyun Lee explain the power of recommender systems, fueled by AI, to do just that.
Keywords: Artificial intelligence (AI), recommender systems, consumer choice
Suggested Citation: Suggested Citation
Hosanagar, Kartik and Lee, Dokyun, AI in Personalized Product Recommendations (2023). Management and Business Review, Vol. 3, No. 1 & 2, Winter and Spring 2023, Available at SSRN: https://ssrn.com/abstract=4585802
Kartik Hosanagar (Contact Author)
University of Pennsylvania - Operations & Information Management Department ( email )
Philadelphia, PA 19104
United States
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