E-cigarette Flavor Restrictions’ Effects on Tobacco Product Sales

57 Pages Posted: 31 Oct 2023 Last revised: 1 Feb 2024

See all articles by Abigail Friedman

Abigail Friedman

Yale School of Public Health

Alex C. Liber

Georgetown University - Cancer Prevention and Control Program

Alyssa Crippen

Yale School of Public Health

Michael Pesko

University of Missouri - Department of Economics

Date Written: January 29, 2024

Abstract

Over 375 US localities and 7 states have adopted permanent restrictions on sales of flavored electronic nicotine delivery systems (“ENDS”). These policies’ effects on combustible cigarette use, a more harmful habit, remain unclear. Matching new flavor policy data to retail sales data, we find a tradeoff of 12 additional cigarettes for every 1 less 0.7 mL ENDS pod sold due to ENDS flavor restrictions. Further, cigarette sales increase even among brands disproportionately used by underage youth. Thus, any public health benefits of reducing ENDS sales via flavor restrictions may be offset by public health costs from increased cigarette sales.

Keywords: Tobacco Control, Flavors, Cigarettes, E-Cigarettes,

JEL Classification: I12, I18

Suggested Citation

Friedman, Abigail and Liber, Alex C. and Crippen, Alyssa and Pesko, Michael, E-cigarette Flavor Restrictions’ Effects on Tobacco Product Sales (January 29, 2024). Available at SSRN: https://ssrn.com/abstract=4586701 or http://dx.doi.org/10.2139/ssrn.4586701

Abigail Friedman (Contact Author)

Yale School of Public Health ( email )

Alex C. Liber

Georgetown University - Cancer Prevention and Control Program ( email )

Washington, DC
United States

Alyssa Crippen

Yale School of Public Health ( email )

Michael Pesko

University of Missouri - Department of Economics ( email )

USA

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