Developing a Trustworthy AI Rating System and Its Impact on Customer Engagement

6 Pages Posted: 4 Oct 2023

See all articles by Jennifer Shkabatur

Jennifer Shkabatur

Interdisciplinary Center (IDC), Herzliyah, Israel; World Bank

Alex Mintz

Interdisciplinary Center (IDC) Herzliya

Date Written: 2023

Abstract

Customers who trust products and services engage more, which improves their experience and satisfaction. AI tools now shape many customer decisions, so their trustworthiness is critically important. Jennifer Shkabatur and Alex Mintz explore how commonly accepted measures of trustworthiness in AI can be practically tested and ranked.

Keywords: Artificial intelligence (AI), customer engagement, trustworthy AI, AI products, human agency

Suggested Citation

Shkabatur, Jennifer and Mintz, Alex, Developing a Trustworthy AI Rating System and Its Impact on Customer Engagement (2023). Management and Business Review, Vol. 3, No. 1 & 2, Winter and Spring 2023, Available at SSRN: https://ssrn.com/abstract=4592681

Jennifer Shkabatur (Contact Author)

Interdisciplinary Center (IDC), Herzliyah, Israel ( email )

P.O. Box 167
Herzliya, 4610101
Israel

World Bank ( email )

1616 H Street
NW
Washington, DC 20433
United States

Alex Mintz

Interdisciplinary Center (IDC) Herzliya ( email )

P.O. Box 167
Herzliya, 4610101
Israel

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