Download This PaperBook Review: Seven Ways that AI Will Transform Customer Engagement
6 Pages Posted: 4 Oct 2023
Date Written: 2023
Abstract
Artificial intelligence, or AI, is transforming every aspect of business and society, including the very nature of customer engagement. This point of view is shared by several authors of books about AI and marketing who believe that AI will dramatically change customer engagement in the future.
Keywords: Artificial intelligence (AI), customer lifetime value (CLV), customer experience, immersive experience, customer choice
Suggested Citation: Suggested Citation
Pandya, Mukul, Book Review: Seven Ways that AI Will Transform Customer Engagement (2023). Management and Business Review, Vol. 3, No. 1 & 2, Winter and Spring 2023, Available at SSRN: https://ssrn.com/abstract=4592688
Mukul Pandya (Contact Author)
University of Pennsylvania - The Wharton School ( email )
3641 Locust Walk
Philadelphia, PA 19104-6365
United States
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