A Model of Trust in Ethereum Token ‘Ether’ Payments, TRUSTEP

Zarifis A. (2023) ‘A Model of Trust in Ethereum Token ‘Ether’ Payments, TRUSTEP’ Businesses, vol.3, no.4, pp.534-547. Available from: https://doi.org/10.3390/businesses3040033

14 Pages Posted: 6 Nov 2023

See all articles by Alex Zarifis

Alex Zarifis

University of Southampton; University of Cambridge - Cambridge Judge Business School

Date Written: October 7, 2023

Abstract

Ethereum is being utilized in various ways, including smart contracts and payments. Research in cryptocurrency payments has either been general, about all cryptocurrencies or focused primarily on Bitcoin. Despite some similarities with Bitcoin, Ethereum is a different technology with different governance and support. This research focuses on payments with the Ethereum token, Ether, and puts forward a model of trust in Ethereum payments. Survey data analyzed using structural equation modeling supports the model. Firstly, the model has three variables from the person’s individual characteristics: The user’s predisposition to using innovations in (a) finance and (b) technology, influence (c) their predisposition to trust in this payment process. There are then five variables from the context: (d) Adoption and reputation, (e) stable value and low transaction fees, (f) effective regulation, (g) trust in the payment intermediaries, and (h) trust in the seller. The personal and contextual factors together influence (i) trust in the Ethereum payment process, and this leads to (j) making a payment with Ethereum.

Keywords: trust, cryptocurrency, Ethereum, Ether, payment, digital currency, Bitcoin, Fintech, DeFi

JEL Classification: A14, D01, D01, D1, M15, M3, O3

Suggested Citation

Zarifis, Alex, A Model of Trust in Ethereum Token ‘Ether’ Payments, TRUSTEP (October 7, 2023). Zarifis A. (2023) ‘A Model of Trust in Ethereum Token ‘Ether’ Payments, TRUSTEP’ Businesses, vol.3, no.4, pp.534-547. Available from: https://doi.org/10.3390/businesses3040033 , Available at SSRN: https://ssrn.com/abstract=4595488

Alex Zarifis (Contact Author)

University of Southampton ( email )

Southampton Business School
Southampton
United Kingdom

University of Cambridge - Cambridge Judge Business School ( email )

Trumpington St.
Cambridge, CB21AG
United Kingdom

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
139
Abstract Views
442
Rank
403,932
PlumX Metrics