From Canvas to Blockchain: Impact of Royalties on Art Market Efficiency

32 Pages Posted: 14 Nov 2023 Last revised: 6 Feb 2024

See all articles by Xinyu Cao

Xinyu Cao

Department of Marketing, CUHK Business School

Jieteng Chen

The Chinese University of Hong Kong (CUHK)

T. Tony Ke

The Chinese University of Hong Kong (CUHK)

Date Written: January 12, 2024

Abstract

A non-fungible token (NFT) is a uniquely identified digital asset that utilizes blockchain technology for verification of ownership and authenticity. NFTs have revolutionized the art world by providing a secure and transparent way to authenticate and trade digital artworks. In contrast to the traditional art market, a distinctive feature of the NFT market is that artists are enabled to receive royalties each time their artwork is resold in a secondary market.
In this paper, we study the impact of NFT royalties on artists' pricing decisions and the overall efficiency of the art market. We find that if the popularity of artworks is publicly known in the market, royalties diminish the resale value of artworks. This leads to lower transaction volume in both the primary and resale markets, making all market participants worse off. If artists possess superior knowledge about the popularity of their artworks than buyers, a popular artist may set an inefficiently high price to signal his popularity. Royalties benefit the popular artist by mitigating the price distortion in the primary market, but still hurt the transaction volume in the resale markets. As a result, the popular artist's profit first increases and then decreases with the royalty rate, and there exists a unique positive royalty rate that maximizes his profit. The total social welfare may increase or decrease with royalties.

Keywords: NFT, Art Market, Blockchain, Royalty, Signaling Game

Suggested Citation

Cao, Xinyu and Chen, Jieteng and Ke, Tony, From Canvas to Blockchain: Impact of Royalties on Art Market Efficiency (January 12, 2024). Available at SSRN: https://ssrn.com/abstract=4609653 or http://dx.doi.org/10.2139/ssrn.4609653

Xinyu Cao

Department of Marketing, CUHK Business School ( email )

Jieteng Chen (Contact Author)

The Chinese University of Hong Kong (CUHK) ( email )

Shatin, N.T.
Hong Kong
Hong Kong

Tony Ke

The Chinese University of Hong Kong (CUHK) ( email )

Shatin, N.T.
Hong Kong
Hong Kong

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