Prosocial Behavior, Personality Traits and Antitrust Policy

34 Pages Posted: 20 Nov 2023 Last revised: 24 May 2024

See all articles by Steven C. Salop

Steven C. Salop

Georgetown University Law Center

Date Written: May 23, 2024


This greatly revised (but still very preliminary) article analyzes the role of prosocial preferences and personality traits in business behavior and applies this analysis to antitrust policy.. Economics and psychology experiments have shown that many -- but not all -- people behave in ethical and cooperative ways rather than in their narrowly defined self-interest. This analysis suggests possible greater Agency concerns about mergers by finance-driven firms. It also raises more general issues regarding moral disengagement and encouraging more prosocial business market behavior.

Keywords: Antitrust, Mergers, Reputation, Personality Traits

JEL Classification: [comma separated]K21, L21, L40

Suggested Citation

Salop, Steven C., Prosocial Behavior, Personality Traits and Antitrust Policy (May 23, 2024). Available at SSRN: or

Steven C. Salop (Contact Author)

Georgetown University Law Center ( email )

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Washington, DC 20001
United States
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