Monocultural vs. Bicultural Entrepreneurship In Korean Arts and Culture Industry

26 Pages Posted: 26 Oct 2023

See all articles by Paul Yong J. Lee

Paul Yong J. Lee

University of South Australia

Ying Zhu

University of South Australia

Deepak Sardana

University of South Australia

Shruti Sardeshmukh

University of South Australia

Abstract

Few empirical studies exist which investigate the differences between monocultural (local) and bicultural (overseas returnee) entrepreneurs. Prior studies have noted several comparative differences between the two groups in areas related to education, work experience, cultural exposure and adaptation to contextual environments. However, these studies have either not considered these factors concurrently in developing a comprehensive account and/or some key factors were completely ignored. Hence, this study aims to make contributions by addressing these gaps by comparing the similarities and differences between the two groups with regard to their cognitive and behavioural characteristics as entrepreneurs. This study adopts a qualitative inductive approach by interviewing both bicultural entrepreneurs who were born overseas and returned to Korea later and monocultural local Korean start-up entrepreneurs.

Keywords: Arts and culture industry, contextual environment, monocultural vs. bicultural entrepreneurs, South Korea

Suggested Citation

Lee, Paul Yong J. and Zhu, Ying and Sardana, Deepak and Sardeshmukh, Shruti, Monocultural vs. Bicultural Entrepreneurship In Korean Arts and Culture Industry. Available at SSRN: https://ssrn.com/abstract=4613327 or http://dx.doi.org/10.2139/ssrn.4613327

Paul Yong J. Lee

University of South Australia ( email )

37-44 North Terrace, City West Campus
Adelaide, 5001
Australia

Ying Zhu (Contact Author)

University of South Australia ( email )

GPO BOX 2471
ADELAIDE, South Australia 5001
Australia

Deepak Sardana

University of South Australia ( email )

37-44 North Terrace, City West Campus
Adelaide, 5001
Australia

Shruti Sardeshmukh

University of South Australia ( email )

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