Meaningful disinformation: narrative rituals and affective folktales

Abstract

In this paper we review the epistemological boundaries of disinformation studies and argue that they are informed by network and transmission models where the unit of analysis (i.e., disinformation) is assumed to follow contagion growth patterns typical of population models. This framework reduces disinformation to a behavioral problem that downplays the participatory and ritualistic dimension of disinformation, which we argue cannot be reduced, and therefore cannot be corrected, by targeting individual behavior. We review seminal contributions to information and communication studies to foreground disinformation as de facto alternative social contracts that organize the overflow of information in meaningful narratives. We conclude by arguing that disinformation studies would benefit from tracing the resonance of narratives informed by lived experiences to achieve a higher-level principle that can negotiate conflicting realities.

Keywords: Disinformation, Behavioral models, Social platforms, Rituals, Consensus, Reality