Zoomorphic Labeling in the Context of the Development Student Personality

Abstract

The development of personality in the educational process of a modern university has a polyvector structure, in which zoomorphic labeling of significant information can be distinguished. By zoomorphic marking we understand the sign transfer of information into the area of ideas about the type, shape, and behavioral features of animals in order to individualize the processes of understanding and operating information. Zoomorphic labeling can mediate information both about the subjects of the educational process and about the elements of the content of educational disciplines. Zoomorphic marking in the process of students' education is involved in the modeling of sign-symbolic communication, which develops personality both at the individual-psychological and social-psychological levels.

Keywords: zoomorphic labeling, sign, communication, social psychology, student, personality