Social Entrepreneurship: How Intentions to Create a Social Enterprise Get Formed

IESE Working Paper No. D/521

22 Pages Posted: 5 Jan 2004  

Johanna Mair

University of Navarra - IESE Business School

Ernesto Noboa

University of Navarra, IESE Business School

Date Written: September 2003

Abstract

Social entrepreneurship has raised increasing interest among scholars, yet we still know relatively little about the particular dynamics and processes involved. This paper aims at contributing to the field of social entrepreneurship by clarifying key elements, providing working definitions, and illuminating the social entrepreneurship process. In the first part of the paper we review the existing literature. In the second part we develop a model on how intentions to create a social venture -the tangible outcome of social entrepreneurship- get formed. Combining insights from traditional entrepreneurship literature and anecdotal evidence in the field of social entrepreneurship, we propose that behavioral intentions to create a social venture are influenced, first, by perceived social venture desirability, which is affected by attitudes such as empathy and moral judgment, and second, by perceived social venture feasibility, which is facilitated by social support and self-efficacy beliefs.

Keywords: entrepreneurship, social enterprise

Suggested Citation

Mair, Johanna and Noboa, Ernesto, Social Entrepreneurship: How Intentions to Create a Social Enterprise Get Formed (September 2003). IESE Working Paper No. D/521. Available at SSRN: https://ssrn.com/abstract=462283 or http://dx.doi.org/10.2139/ssrn.462283

Johanna Mair (Contact Author)

University of Navarra - IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain
+34 93 253 6504 (Phone)
+34 93 253 4343 (Fax)

Ernesto Noboa

University of Navarra, IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain

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