GPTs Spitball about OpenAI

26 Pages Posted: 1 Dec 2023

See all articles by Michael zur Muehlen

Michael zur Muehlen

Stevens Institute of Technology - School of Business

Date Written: November 21, 2023


While the world’s businesses were seeking to develop Artificial Intelligence (AI) strategies, one of the leading firms in the Generative Artificial Intelligence (GenAI) space, OpenAI, was dealing with disagreements about its business strategy, leading to a boardroom battle. Between November 17th and 20th, 2023, the board of the firm appeared to fracture, leading to multiple leadership changes, which left the future of the firm and that of its founders, investors, and employees in question. We prompt four different GPT-based chatbots to speculate about the ongoing events and evaluate their responses in terms of veracity and usability. We use the notion of an emerging scenario to assess the ability of generative artificial intelligence technology to reason about contemporaneous events, provide historical analogies, and generate plausible future scenarios. Our findings indicate that while chatbots excel at summarization and speculation about content, they tend to hallucinate when asked about timelines and historical facets, in particular in areas where training data may be sparse, and that the appearance of sources in chatbot responses does not guarantee relevance or accuracy. We also find performance differences in breadth and depth for forward-looking scenario generation.

Keywords: GPTs, OpenAI, Scenario Planning, Alternate History

JEL Classification: M13, M15

Suggested Citation

zur Muehlen, Michael, GPTs Spitball about OpenAI (November 21, 2023). Available at SSRN: or

Michael Zur Muehlen (Contact Author)

Stevens Institute of Technology - School of Business ( email )

Hoboken, NJ 07030
United States
2012168293 (Phone)

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