Sharing Broadcast and Streaming Revenues with College Athletes

Abstract

This Article examines the prospect of college athletes being paid for their appearances on television, streaming video and related services. It explores the different vehicles of payment, including litigation, collective bargaining and representation by SAG-AFTRA. The Article recommends the NCAA and member institutions collaborate with athletes on solutions instead of waiting for a judicial order that would command a change.

Keywords: sports law, sports business, NCAA, revenue, SAG-AFTRA, employment law, labor law, broadcasting, television contracts, streaming, media law,

JEL Classification: K30, K31, K4, K40, K41, K1, K2, K10, K20, K21, J2, J20, J3, J30, Z2, Z20, Z21, Z22,