Good Conscience From the Lab? The State of Acceptance for Cultivated Meat

Abstract

Abstract in English, machine-generated translation:
In November 2023, Italy imposed a ban on the production, sale and import of lab-grown meat, which is a step backwards for the cell-based meat industry. However, in addition to availability, education, information and price are also essential to ensure that meat from cell cultures is accepted and consumed by the general public, according to the new trend paper "Good conscience from the lab? The state of acceptance of cultivated meat"

Swiss less open to cultivated meat
According to the survey, 66% of Swiss people are unlikely to try lab-grown meat. Only insects and coffee made from mushrooms are even more mistrusted by the Swiss population. These would not be tried by 72% and 67% respectively. In contrast, only 42% would try foods containing CBD and THC.

Compared to other countries, the Swiss are much more sceptical about cultured meat. For example, 45% of Americans would try lab-grown meat, compared to only 20% in Switzerland. In this country, 15% are still undecided.

Four factors help the acceptance of lab-grown meat
According to the GDI researchers, education, information, availability and a price similar to that of conventional meat are needed for meat from cell cultures to be accepted by the general population. Most consumers do not want to pay more for cultivated meat than for meat from animals. Here, a paradigm shift such as the introduction of true prices could help with distribution: by including social and ecological costs, animal meat would become more expensive and cultivated meat cheaper.

Die deutsche Version dieses Artikels finden Sie unter:: https://ssrn.com/abstract=4687184
https://ssrn.com/abstract=4687184