Research on the Current Situation of Innovation and Entrepreneurship of College Students in the Field of Cultural Creativity

Abstract

Combining the two hotspots of undergraduate entrepreneurship and cultural and creative industries, based on the cultural and creative industries, through the interpretation of basic concepts such as entrepreneurship and employment, cultural and creative industries,  Study the motivation, entrepreneurial ability, entrepreneurial cognition and entrepreneurial difficulties of college students, This article is based on the research about the current situation of college graduates' entrepreneurship who are hoping to provide reference opinions and suggestions for people who are starting or are about to start a business in the cultural and creative field. This article also hopes to provide reference value for the establishment of entrepreneurial courses in the fields of college education, culture, and creativity.