A multifactor model using large language models and investor sentiment from photos and news: new evidence from China

Abstract

This study introduces an innovative approach for constructing multimodal investor sentiment indices and explores their varying impacts on stock market returns. We employ the RoBERTa model to quantify text-based sentiment, the Google Inception(v3) model for image-based sentiment measurement, and a multimodal semantic correlation fusion model to comprehensively consider the interplay between textual and visual sentiment features. These sentiment indices are further categorised into industry-specific investor sentiment and market-wide investor sentiment, enabling separate analyses of their effects on stock markets. Furthermore, we leverage these indices to build a multifactor stock selection model and timing strategies. Our research findings demonstrate that multimodal sentiment analysis yields superior predictive accuracy. Industry-specific investor sentiment exerts bidirectional positive influences on stock market returns, whereas market-wide investor sentiment indices exhibit unidirectional impacts. Integrating industry-specific investor sentiment into our multifactor stock selection model effectively enhances portfolio returns. Furthermore, combining market-wide investor sentiment with timing strategy optimisation further augments this advantage.

Keywords: Large language model, Multifactor model, Investor sentiment, Deep learning