Social Media as an Identity Barometer: Evidence From the Russia-Ukraine War

5 Pages Posted: 16 Feb 2024

See all articles by Serhii Abramenko

Serhii Abramenko

Einaudi Institute for Economics and Finance (EIEF)

Vasily Korovkin

CERGE-EI

Alexey Makarin

Massachusetts Institute of Technology (MIT) - Sloan School of Management; Einaudi Institute for Economics and Finance (EIEF); Centre for Economic Policy Research (CEPR)

Date Written: January 30, 2024

Abstract

This study investigates how social media data can be used to study shifts in identity, focusing on Ukraine during the Russia-Ukraine war. We analyze VK users' reported language proficiency and the language of tweets and note a significant shift from Russian to Ukrainian during both the early (2014-2022) and later (2022-) phases of the war. Additionally, we observe a positive association at the province level between these language changes and shifts in ethnic identity reported in nationally representative surveys. The findings underscore the effectiveness of social media data in tracking and quantifying shifts in identity.

Keywords: identity, social media, conflict, Russia-Ukraine war

JEL Classification: P00, D74, F51, F52, H56

Suggested Citation

Abramenko, Serhii and Korovkin, Vasily and Makarin, Alexey, Social Media as an Identity Barometer: Evidence From the Russia-Ukraine War (January 30, 2024). Available at SSRN: https://ssrn.com/abstract=4710300 or http://dx.doi.org/10.2139/ssrn.4710300

Serhii Abramenko

Einaudi Institute for Economics and Finance (EIEF) ( email )

Via Due Macelli, 73
Rome, 00187
Italy

Vasily Korovkin

CERGE-EI ( email )

Politickych veznu 7
Prague, 111 21
Czech Republic

HOME PAGE: http://www.vaskorovkin.com

Alexey Makarin (Contact Author)

Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )

100 Main Street
E62-416
Cambridge, MA 02142
United States

HOME PAGE: http://https://alexeymakarin.github.io/

Einaudi Institute for Economics and Finance (EIEF)

Via Sallustiana, 62
Rome, Lazio 00187
Italy

Centre for Economic Policy Research (CEPR) ( email )

London
United Kingdom

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