Monocorns and Multicorns – Emerging Startup Models from Higher Education Institutes

International Journal of Case Studies in Business, IT, and Education (IJCSBE), 7(4), 165-197, 2023; ISSN: 2581-6942.

32 Pages Posted: 14 Mar 2024 Last revised: 27 Mar 2024

Date Written: November 28, 2023

Abstract

Purpose: Monocorn and Multicorn business startups emerging from higher education institutions represent an intriguing outcome of experiential learning for graduates who have actively participated in incubator programs. Monocorns, characterized by their exclusive ownership under a single entrepreneur, epitomize the essence of individual ambition and drive in the startup ecosystem. These enterprises typically feature dedicated websites aimed at promoting and selling an array of digital or physical products and services. In contrast, Multicorns, forged by collaborative efforts of a team of entrepreneurs or friends, symbolize the power of collective innovation and resource pooling. Such ventures are often equipped with comprehensive websites and integrated payment gateways to facilitate efficient sales and customer engagement. By examining and comparing the dynamics of Monocorns and Multicorns, we gain valuable insights into the diverse pathways that graduates can embark on while nurturing their entrepreneurial dreams and contributing to the dynamic landscape of business innovation.

Methodology: Exploratory research method is used to propose two new models of startups from higher educational institutions due to incubationship.

Results/Analysis: The paper describes two new models of startups as a result of single or team-based efforts to create entrepreneurs from higher education institutions. The definition, description, comparison, and ABCD analysis of both models are separately carried out from the stakeholder’s points of view.

Originality/Values: The paper contains two new models of creating entrepreneurs from higher education institutions as a result of experiential learning opportunities given to the students through a recently announced new model called incubationship.

Keywords: Higher educational institutions, Experiential learning, Incubationship, Startup business, Startup company, Monocorns, Multicorns, New models in Startup business.

Suggested Citation

Aithal, P. S., Monocorns and Multicorns – Emerging Startup Models from Higher Education Institutes (November 28, 2023). International Journal of Case Studies in Business, IT, and Education (IJCSBE), 7(4), 165-197, 2023; ISSN: 2581-6942., Available at SSRN: https://ssrn.com/abstract=4729181 or http://dx.doi.org/10.2139/ssrn.4729181

P. S. Aithal (Contact Author)

Poornaprajna College ( email )

Poornaprajna Institute of Management
Udupi District
Karnataka
India
+919343348392 (Phone)

HOME PAGE: http://www.pim.ac.in

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