Theory Is All You Need: AI, Human Cognition, and Causal Reasoning

26 Pages Posted: 4 Apr 2024 Last revised: 5 Dec 2024

See all articles by Teppo Felin

Teppo Felin

University of Oxford - Said Business School; Utah State University - Huntsman School of Business

Matthias Holweg

University of Oxford - Said Business School

Date Written: February 24, 2024

Abstract

Scholars argue that artificial intelligence (AI) can generate genuine novelty and new knowledge and, in turn, that AI and computational models of cognition will replace human decision making under uncertainty. We disagree. We argue that AI’s data-based prediction is different from human theory-based causal logic and reasoning. We highlight problems with the decades-old analogy between computers and minds as input–output devices, using large language models as an example. Human cognition is better conceptualized as a form of theory-based causal reasoning rather than AI’s emphasis on information processing and data-based prediction. AI uses a probability-based approach to knowledge and is largely backward looking and imitative, whereas human cognition is forward-looking and capable of generating genuine novelty. We introduce the idea of data–belief asymmetries to highlight the difference between AI and human cognition, using the example of heavier-than-air flight to illustrate our arguments. Theory-based causal reasoning provides a cognitive mechanism for humans to intervene in the world and to engage in directed experimentation to generate new data. Throughout the article, we discuss the implications of our argument for understanding the origins of novelty, new knowledge, and decision making under uncertainty.

Keywords: cognition, artificial intelligence, information processing, prediction, decisions, strategy, theory-based view

Suggested Citation

Felin, Teppo and Holweg, Matthias, Theory Is All You Need: AI, Human Cognition, and Causal Reasoning (February 24, 2024). Available at SSRN: https://ssrn.com/abstract=4737265 or http://dx.doi.org/10.2139/ssrn.4737265

Teppo Felin (Contact Author)

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

HOME PAGE: http://sites.google.com/site/teppofelin2/

Utah State University - Huntsman School of Business ( email )

3500 Old Main Hill
Logan, UT 84322-3500
United States

Matthias Holweg

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

HOME PAGE: http://https://www.sbs.ox.ac.uk/about-us/people/matthias-holweg

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