Tailored Information and the Public Support for Carbon Pricing

Public support for carbon pricing is crucial for effective greenhouse gas mitigation. Tailored and targeted communication is proposed as a remedy, potentially more effective than general information. This study, utilizing novel German survey data, examines whether video-based information tailored to individuals' carbon pricing concerns outperforms generic content. Results confirm targeted information significantly boosts support, primarily due to cost-related content. However, fairness and effectiveness information doesn't surpass generic videos. While not consistently increasing support, targeted information reduces strong opposition, providing valuable insights for policy acceptance.

Keywords: Carbon Price, Policy Acceptance, Policy Communication, Information Experiment

JEL Classification: Q58, H23, D83

Suggested Citation: Suggested Citation

Schwarz, Antonia and Stünzi, Anna and Kaestner, Kathrin and Pahle, Michael and Sommer, Stephan, Tailored Information and the Public Support for Carbon Pricing (March 12, 2024). Available at SSRN: https://ssrn.com/abstract=4757636 or http://dx.doi.org/10.2139/ssrn.4757636