Download This PaperHow Generative AI Can Augment Human Creativity
Harvard Business Review, Vol. 101, No. 4, 2023
Eapen, T. T., Finkenstadt, D. J., Folk, J., & Venkataswamy, L. (July/August 2023). How Generative AI Can Augment Human Creativity: Use it to promote divergent thinking. Harvard Business Review, 101(4), 56-64. https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity
3 Pages Posted: 16 Apr 2024
Date Written: 2023
Abstract
The advent of generative AI has sparked apprehension regarding its capacity to replace human workers in many jobs. However, the most significant opportunity for this technology lies in its potential to assist businesses and governments in addressing the challenges associated with democratizing innovation by augmenting human creativity. These challenges include the influx of ideas, the inability of domain experts to embrace novel concepts, the difficulty in refining vague ideas into actionable plans, and the struggle to integrate diverse customer requirements into viable solutions. Generative AI can transform this landscape by fostering divergent thinking, challenging existing biases, aiding in the evaluation of ideas, enhancing the refinement of concepts, and promoting collaborative innovation among employees and customers. Its effectiveness lies not in replacing human ingenuity but in being a powerful collaborator, augmenting collective human creativity.
Keywords: generative ai, creativity, innovation
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