Use GenAI to Improve Scenario Planning

2 Pages Posted: 16 Apr 2024

See all articles by Daniel J. Finkenstadt

Daniel J. Finkenstadt

Wolf Stake Consulting LLC

Tojin Eapen

Center for Creative Foresight

Jake Sotiriadis

Independent

Peter Guinto

Independent

Date Written: November 30, 2023

Abstract

Businesses are increasingly leveraging strategic foresight and scenario planning to navigate uncertainties stemming from climate change, global conflicts, and technological advancements. Traditional methods, however, struggle with identifying key trends, exploring multiple scenarios, and providing actionable guidance. Generative AI offers a robust alternative, enabling rapid, cost-effective, and comprehensive contingency planning. This AI-driven approach enhances scenario creation, narrative exploration, and strategy generation, providing detailed, adaptable strategies rather than conclusive solutions. This approach demands accurate, relevant data and encourages iterative refinement, transforming how organizations forecast and strategize for the future.

Keywords: generative ai, scenario planning

Suggested Citation

Finkenstadt, Daniel J. and Eapen, Tojin and Sotiriadis, Jake and Guinto, Peter, Use GenAI to Improve Scenario Planning (November 30, 2023). Finkenstadt, D. J., Eapen, T. T., Sotiriadis, J., & Guinto, P. (2024). Use GenAI to improve scenario planning. Harvard Business Review, Special Issue, Fall 2024, 68-71. https://hbr.org/2023/11/use-genai-to-improve-scenario-planning, Available at SSRN: https://ssrn.com/abstract=4760156 or http://dx.doi.org/10.2139/ssrn.4760156

Daniel J. Finkenstadt

Wolf Stake Consulting LLC

Tojin Eapen (Contact Author)

Center for Creative Foresight ( email )

Jake Sotiriadis

Independent

Peter Guinto

Independent

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