The Use of Professional Designations in the Real Estate Industry
Financial Services Review, Vol. 6 No. 2
Posted: 29 Jan 1998
Abstract
A series of surveys investigates the recognition by consumers of professional designations in a variety of financial services fields, but with an emphasis on the real estate industry. The results from the 1991, 1994 and 1996 surveys are consistent in revealing a general lack of recognition by consumers of professional designations, with the notable exception of the CPA. The CFP and CLU also fared somewhat better than the real estate designations examined both in terms of consumer recognition and perceived competence of those holding the designation. Consumers, however, exhibited a generally strong desire for dealing with professionally designated individuals when making financial decisions.
JEL Classification: R10
Suggested Citation: Suggested Citation