Crypto-Influencer Liability

16 William and Mary Business Law Review(forthcoming)

41 Pages Posted: 25 Apr 2024

See all articles by Moin A. Yahya

Moin A. Yahya

University of Alberta - Faculty of Law

Nicole Pecharsky

University of Alberta - Faculty of Law

Date Written: April 8, 2024

Abstract

The growth of celebrities endorsing crypto-currencies the past few years has resulted in many lawsuits and regulatory actions against them. This article examines some of these recent actions using Google Trends as well as insights from the Marketing literature. We suggest that while celebrities can have an influence on the public in terms of searches and interest in crypto-currencies, such influence is more nuances. The impact of celebrity endorsements depends on how the public perceives the celebrity in terms of their fame but also in terms of their expertise. As such, any legal or regulatory actions will have to account for these nuances when seeking legal redress against celebrities whose endorsements may have been placed on products that ultimately failed or causes losses for those who invested in them.

Keywords: Crypto, Influencers, Marketing, Signalling

JEL Classification: D82, M30, G14

Suggested Citation

Yahya, Moin A. and Pecharsky, Nicole, Crypto-Influencer Liability (April 8, 2024). 16 William and Mary Business Law Review(forthcoming), Available at SSRN: https://ssrn.com/abstract=4787495

Moin A. Yahya (Contact Author)

University of Alberta - Faculty of Law ( email )

Law Centre (111 - 89 Ave)
Edmonton, Alberta T6G 2H5
Canada
780-492-4445 (Phone)
780-492-4924 (Fax)

Nicole Pecharsky

University of Alberta - Faculty of Law ( email )

Law Centre (111 - 89 Ave)
University of Alberta
Edmonton, Alberta T6G 2H5
Canada

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