Using Smartphone Location Data for Strategy Research

21 Pages Posted: 24 Apr 2024

See all articles by Young Hou

Young Hou

University of Virginia

Christopher Poliquin

UCLA Anderson School of Management

Mariko Sakakibara

University of California, Los Angeles (UCLA) - Anderson School of Management

Marco Testoni

University of Miami Herbert Business School

Date Written: April 15, 2024

Abstract

Smartphones regularly track the precise locations of millions of people worldwide. These data are increasingly used in both industry and academic settings to measure firm performance, workplace behavior, and other metrics. We demystify this rich source of data and explain how these data are constructed, how researchers can obtain access, and best practices when making inferences. Additionally, we review recent examples of management and strategy research that rely on smartphone location data, highlighting opportunities and limitations of using these data for research.

Keywords: smartphone location data, mobility data, dataset construction and analysis, big data, retail competition

Suggested Citation

Hou, Young and Poliquin, Christopher and Sakakibara, Mariko and Testoni, Marco, Using Smartphone Location Data for Strategy Research (April 15, 2024). Available at SSRN: https://ssrn.com/abstract=4796679 or http://dx.doi.org/10.2139/ssrn.4796679

Young Hou

University of Virginia ( email )

1400 University Ave
Charlottesville, VA 22903
United States

Christopher Poliquin (Contact Author)

UCLA Anderson School of Management ( email )

110 Westwood Plaza
Los Angeles, CA 90095
United States

Mariko Sakakibara

University of California, Los Angeles (UCLA) - Anderson School of Management ( email )

110 Westwood Plaza
Los Angeles, CA 90095-1481
United States
310-825-7831 (Phone)

Marco Testoni

University of Miami Herbert Business School ( email )

5250 University Drive
Coral Gables, FL 33146
United States

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