People in Cable News

42 Pages Posted: 7 May 2024 Last revised: 10 May 2024

See all articles by Diego Garcia

Diego Garcia

University of Colorado at Boulder - Leeds School of Business

Ryan Lewis

University of Colorado, Boulder

Maximilian Rohrer

NHH - Norwegian School of Economics

Date Written: May 3, 2024

Abstract

We develop a new method to quantify media content based on people, and their associated Wikipedia topics (e.g. political affiliation, gender, race, etc). Our method is objective, precisely measured across a wide array of source material, and admits both cross-sectional and time-series analysis on topic intensity and sentiment. We apply our method to closed caption transcriptions of cable news to uncover a new pattern in media content and polarization: cable news networks have been increasingly focusing their limited airtime on the “opposing” party while simultaneously exacerbating rhetorical slant. These negative affective behaviors extend beyond politicians and include topics such as African-Americans and LGBTQ people, where Fox News has accelerated negative coverage relative to CNN and MSNBC. Our findings extend to Fox Business, an outlet purported focused on business and financial news.

Keywords: media, cable news, named entities

JEL Classification: D82, G14

Suggested Citation

Garcia, Diego and Lewis, Ryan and Rohrer, Maximilian, People in Cable News (May 3, 2024). Available at SSRN: https://ssrn.com/abstract=4816065 or http://dx.doi.org/10.2139/ssrn.4816065

Diego Garcia (Contact Author)

University of Colorado at Boulder - Leeds School of Business ( email )

Boulder, CO 80309-0419
United States

Ryan Lewis

University of Colorado, Boulder ( email )

Boulder, CO 80309-0419
United States

Maximilian Rohrer

NHH - Norwegian School of Economics ( email )

Helleveien 30
N-5045 Bergen
Norway

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